Hi, My name is

Muhammad Irfan

Black-Hat Media Buyer & Performance Marketing Manager

  • Bachelor of Science in Software Engineering.

About Me

I am a results-driven Senior Media Buyer and Performance Marketing Manager having six years of experience in Marketing with deep expertise in high-scale traffic acquisition, rapid experimentation, and data-focused campaign optimization. My expertise lies in Google Ads, Meta Ads, Programmatic Ads, TikTok Ads, SEO, Content Marketing, Email Marketing, Digital PR, Website CMS, iGaming Industry, Project Management, Business development, social media branding, Black-Hat & Grey-Hat Advertisements and web-based advertising campaigns.

Services

Here I’m offering a wide range of services to help businesses, enhance their online presence, engage their target audience, and achieve their marketing objectives.

Google Advertisement

I'm professional in Google Ads in following espects like Campaign Structure, Keywords Research, Ad Formats, Bidding Strategies, Quality Score, Ad Extensions, Remarketing, Audience Targeting and Conversion Tracking

Meta advertisement

I have strong expertise in Meta Ads while doing Competitor Analysis, Define Clear Objectives, Ad Creatives, Audience Segmentation, Frequency & CTA, Budget & Scheduling, Remarketing and Pixel Setup for Event Tracking.

Programmatic Advertisement

I have raised multiple brand's visibility & increased their sales & leads through Programmatic Advertisements. I have Hand on Experience on Programmatic Platforms Like AdCash, Adsterra, MediaMath, AdRoll etc.

Google Analytics

I have managed GA4 for Google Ads reporting, Events Tracking, Google Tag Manager Integration, Attribution Models, Data Studio Integration and User Explorer.

TikTok Advertisement

I have gained fastest & amazing results for particular Clients through TikTok Ads by using Right Ad Format, Engaging Content, CTA & Targeting, Budget allocation and ROIs.

Email Marketing

I have hand on experience in Email Marketing tools like Mailchimp, GetResponse, SendinBlue, HubSpot, ActiveCampaign and MailerLite etc.

SEO / CRM / AI TOOLS

Having a strong knowledge about SEO, Marketing trends, I'm expertise in ahrefs, SamRush, Neil Patel, HubSpot CRM, Zoho CRM, Midjourney, Pabbly Connect and other marketing tools.

Wordpress development

I have developed 50+ WordPress websites inlcuing Blogs, E-commerce, Portfolio, Business, Educational and Real Estate Websites using Elementor, Divi, WPBakery and Beaver Page Builders.

Project Management

Being a part of diverse group of companies, I have supervised multiple projects by doing Planning, Resource Allocation, Risk Management, Team Building, Quality Assurance, Budget Management, Reporting and Closure.

Professional Skills

Google Advertisements
92%
Meta Advertisements
95%
Programmatic Advertisements
90%
Google Analytics
85%
TikTok Advertisements
90%
SEO (On-Page/Off-Page)
75%
Content Marketing
90%
Project Management
85%
Email Marketing
85%
WordPress Development
80%
CMS / AI Tools
90%
Marketing Automation
90%

My Experience

Nov 2024โ€“ Nov Present

Pristine Technologies – Dubai

Senior Media Buyer & Performance Marketing Manager

Dealing with ๐‘๐ž๐ง๐ญ๐š๐ฅ ๐€๐œ๐œ๐จ๐ฎ๐ง๐ญ ๐€๐ ๐ž๐ง๐œ๐ข๐ž๐ฌ, Setup (๐†๐จ๐จ๐ ๐ฅ๐ž & ๐Œ๐ž๐ญ๐š) Agency Ad accounts with dedicated IP addresses. Developing & Running Successful ๐๐ฅ๐š๐œ๐ค-๐‡๐š๐ญ ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ on META, GOOGLE and ๐๐‘๐Ž๐†๐‘๐€๐Œ๐Œ๐€๐“๐ˆ๐‚ ๐‚๐ก๐š๐ง๐ง๐ž๐ฅ๐ฌ. Implementing & Executing ๐€๐ฅ ๐“๐จ๐จ๐ฅ๐ฌ for Branding & WhatsApp APIs, Calling CRMs for ๐€๐œ๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง & Notifications CRMs for ๐‘๐ž๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง prospective. Managing & Coordinating with Development, Designing, Video Editing and Sales Teams to align business Goals. Tracking, Measuring & Reporting ๐ฉ๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž of all Marketing Campaigns. Keeping Up with Google & Meta latest Marketing ๐€๐ฅ๐ ๐จ๐ซ๐ข๐ญ๐ก๐ฆ๐ข๐œ ๐“๐ซ๐ž๐ง๐๐ฌ.

Mar 2023โ€“ Nov 2024

Jon East Digital Media – Dubai

Media Buyer & Digital Marketing Executive

I'm specialized in ๐๐ฅ๐š๐œ๐ค-๐‡๐š๐ญ & ๐†๐ซ๐š๐ฒ-๐‡๐š๐ญ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  for online Gambling, Casino, Betting and Fantasy Sports Brands. Expert in ๐‚๐ฅ๐จ๐š๐ค๐ข๐ง๐  multiple websites to crack ๐Œ๐„๐“๐€ & ๐†๐Ž๐Ž๐†๐‹๐„ algorithms and run ๐ข๐ฅ๐ฅ๐ž๐ ๐š๐ฅ ๐€๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ. Getting High lead conversions on paid Ads with accurate audience. Research on various vendors for ad products and rent accounts. Worked on various WordPress websites, landing pages and Create marketing plans and post-mortem analysis of campaigns.

Jan 2024 - June 2024

Dejure Technologies – Dubai

Senior Media Buyer

As a ๐’๐ž๐ง๐ข๐จ๐ซ ๐Œ๐ž๐๐ข๐š ๐๐ฎ๐ฒ๐ž๐ซ at ๐ƒ๐ž๐ฃ๐ฎ๐ซ๐ž ๐“๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ข๐ž๐ฌ, I'm creating ๐๐ฅ๐š๐œ๐ค-๐‡๐š๐ญ advertising campaigns using ๐‚๐‹๐Ž๐€๐Š๐ˆ๐๐† for ECOM products. My responsibilities are: Targeting Different GEOs, Setup ๐€๐ ๐ž๐ง๐œ๐ฒ ๐€๐œ๐œ๐จ๐ฎ๐ง๐ญ๐ฌ in ๐€๐๐ฌ๐๐จ๐ฐ๐ž๐ซ for ๐๐ฅ๐š๐œ๐ค-๐‡๐š๐ญ ๐€๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ž๐ฆ๐ž๐ง๐ญ, Postmortem META Campaigns for Quality Leads and Generating Sales, Traffic Source Estimations, Analyzing ๐‘๐Ž๐€๐’ and ๐‘๐Ž๐ˆs.

Jan 2022 - June 2024

Upwork.com

Web3 Marketing | Freelancer

I have Served Multiple clients for their WEB3 Projects in ๐‚๐š๐ซ๐๐š๐ง๐จ & ๐’๐จ๐ฅ๐š๐ง๐š ๐๐ฅ๐จ๐œ๐ค๐œ๐ก๐š๐ข๐ง๐ฌ. My Responsibilities Include: Setup & Optimize Discord Servers & Channels, Discord Marketing, Telegram Marketing, Generate NFT Collections, Minting NFT Collections, Blockchain Smart Contracts and Crypto Currency Trading.

Jan 2021-Dec 2021

Platinum States Corporation

Digital Marketing Executive

As a ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐„๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐ฏ๐ž at ๐๐ฅ๐š๐ญ๐ข๐ง๐ฎ๐ฆ ๐’๐ญ๐š๐ญ๐ž๐ฌ ๐‚๐จ๐ซ๐ฉ๐จ๐ซ๐š๐ญ๐ข๐จ๐ง, I've worked on multiple projects for their diverse clients. My job ๐‘๐ž๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ข๐ž๐ฌ include: Facebook Marketing, Pixel Setup & Campaign Optimizations, Google Advertisements, Generate & Close Leads for LLC company Formations, Setup & Manage Amazon Seller Accounts, E-Commerce Website Development and Manage Social Media Accounts.

Jan 2018-Dec 2020

Bytes IT Center

Digital Marketing Intern/Executive

I have served ๐๐˜๐“๐„๐’ ๐ˆ๐“ ๐‚๐„๐๐“๐„๐‘ a Software House based in Sargodha, Pakistan as a ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐„๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐ฏ๐ž. My job ๐‘๐ž๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ข๐ž๐ฌ at Bytes IT Center include: Content Marketing, Facebook Advertising, Google Advertising, Social Media Accounts Management, Email marketing, Website Development and Google Analytics.

Certifications

My Portfolio

Meta Ads

Google Ads

Progmatic Ads

TikTok Ads

WHY CHOOSE ME

I Make It Personal

When you work with me, you can count on personalized, one-on-one service every step of the way. I earn your trust by being responsive, intuitive, honest and results-oriented.

Skills & Experience!

With multiple clients & diverse companies, I have a proven record of successful Digital Marketing Services. en cok kazandฤฑran kumar oyunlarฤฑ

Tracking Results

I’ll constantly track the performance of my services. Itโ€™s also the best way to provide concrete evidence of my impact.

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